IRYA

Irya is a neighbourhood tea café designed as a small, welcoming space for local, repeat customers. The objective was to create a visual identity that felt contemporary and appealing to an urban audience without appearing overly premium or intimidating. The direction focused on simplicity, warmth, and approachability, balancing clean typography and thoughtful colour choices to reflect a modern yet grounded personality. The resulting identity supports the café’s everyday accessibility while maintaining a distinct and cohesive visual presence across its touchpoints.