IRYA

Irya is a neighbourhood tea café designed as a small, welcoming space for local, repeat customers. The objective was to create a visual identity that felt contemporary and appealing to an urban audience without appearing overly premium or intimidating. The direction focused on simplicity, warmth, and approachability — balancing clean typography and thoughtful colour choices to reflect a modern yet grounded personality. The resulting identity supports the café’s everyday accessibility while maintaining a distinct and cohesive visual presence across its touchpoints.